Taming the Data Tsunami: Next-Gen Analytics Enable Effective Relationship Marketing
In this webinar, James Taylor discusses the market trends impacting web analytics and their underlying data infrastructures, and provides direction for improving analytic performance as web data grows. Martin Smith discusses how TruEffect™ is lifting media performance for its customers through its next-generation media analytics, and how it has prepared to scale for the data tsunami by using the high-performance columnar database, Calpont InfiniDB, for its data warehouse.
James Taylor, Decisioning and Analytics expert, CEO, Decision Management Solutions
Martin Smith, CTO, TruEffect