JiWire Delivers Online Advertising Insights to its Custsomers in Seconds with InfiniDB
JiWire’s business relies on information about consumers, their location, their mobile devices and their overall demographics. The data collected is sliced, diced and dissected to deliver invaluable insights on consumer behavior including things such as the percentage of mom’s who purchase mobile devices, the percentage of people who plan to travel for business in the next month and the percentage of students who interact with mobile applications each week. This information enables JiWire to pinpoint the most appropriate target audiences for its advertisers.
This case study reveals how the company provides real-time analytic insights to customers that require quick decisions in pursuit of attracting and maintaining consumers, while optimizing return on ad spend.