Improve Ad Targeting by Widening Your Analytics

by Jim Sterne, Target Marketing and Jim Tommaney, Calpont

This presentations provides a glimpse at the challenges of leveraging online attributes, as well as the needs one must fulfill from Big Data in order to achieve ad targeting success.

Covers crucial topics such as:

Identifying specific targets
Segmenting the market
Behavioral targeting
Big Data failures

Concludes with a discussion about how Calpont's InfiniDB employs massive scaling and near real-time query performance to meet today's Big Data demands.

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